Creating an attractive website easily

WordPress is an online, open source website creation tool written in PHP. It’s probably the easiest and most powerful blogging and website content management system (or CMS) in existence today. The dashboard (admin panel) is very flexible and easy to use. Options like Hooks and Filters makes it even more flexible and customization becomes even more easier from code level.

Below are the simple steps to create an attractive website using WordPress:

Step 1: Domain Name Registration

Even though it’s not necessary, it is highly recommended that you purchase a domain name for your website. If you hired the services of a WordPress web design company to create your site, they would recommend that you purchase a domain name because it makes your site look far more professional. With a blog it’s not massively important, but if you’re building a website to go alongside a business then it makes clear sense to make sure that your website domain name matches the name of your business. You must also remember, a blog with a domain name will look more professional and it’ll attract more visitors if it has a memorable domain. Short, snappy domains are always more preferred, but they’re not always easy to get due to high demand and therefore high prices.

Step 2: Hosting Company Selection

Without hosting you will not be able to display your website on the Worldwide Web. You will need to speak to someone about this if you’re not clued about what you need. For example, you will only need basic hosting if you’re launching a brand new blog with minimal/text only content. However, you will need more powerful hosting if you’re launching a large website that contains a lot of content and will attract a lot of visitors. You must remember that when looking for a hosting company, don’t always go for the cheapest provider. As they say in life, you get what you pay for. Make sure that the hosting company firstly supports WordPress theme design, and make sure that they provide adequate support. If your site goes down or develops a problem, and it’s the hosting companies fault, you need to know that they’ll be available to sort the issue in a timely fashion.

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Step 3: WordPress Installation

To install your website/blog, you will need to log into your hosting administration panel (yourdomainname.com/cpanel) and look for the Fantastico icon. You’ll then need to click this icon and look for the WordPress link. When you click on this link you will install the WordPress software in a folder on the server. You will then be asked for the name of your site and where to install it (domain or subdirectory). Finally, you will be asked to provide a password that will allow you to log in to the admin panel of the website. This process may seem daunting and something that should only be done by WordPress web developers, but the reality is you can soon master this process with a little caution and patience.

Step 4: Theme Selection

Take your time and make sure that you find the theme that most suits what you’re trying to achieve. Once you’re satisfied you’ve found the right theme, download the zipped files to your computer. Open the files and then upload the new theme to the themes folder on the server (wp-content-themes) using FTP software such as FileZilla, SmartFTP. Once this is done, log in to the administration panel then click on ‘appearance’ to select your new theme, then finally click ‘add new’. Give your browser a refresh and you’ll be able to display your new theme. Again, this might seem like complicated WordPress web development, but the reality is you can manage this work yourself.

Step 5: Optimization of Website for the Major Search Engines

To do this you’ll need to click on settings, go to permalinks and check ‘custom structure’. Insert ‘/%postname%.html’ and save your change. This modification enables your web pages to have search engine friendly addresses. With this change, every time you create a new post or page you can insert your keywords in the title and content so the search engine spiders will index your content. You can also optimize your content by installing the all-in-one SEO pack plug-in.

Step 6: Website Promotion

Listed below are ten methods that will help to promote your website

• Write high quality, original content
• Produce original, relevant articles and submit them to article directories
• Offer a newsletter or e-zone
• If visitors leave comments be sure to respond
• Make sure to have social media icons on your site so people can share your content
• Submit RSS feed to RSS directories
• Submit blog to Blog directories
• Create videos of your content and submit to video sharing websites
• Write an original press release and submit to various press release websites
• Submit your website to online directories and search engines

Step 7: Track your visitors

Some hosting companies that you sign upto will already allow you to access site statistics, which will give you important information about how many people are visiting your website/blog, where they are coming from, and the keywords that are being used to find your site. These statistics are very important because they allow you to increase traffic to your site. You can also do this via Google Analytics, which you can use so long as you have an email account with them that is linked to your website/blog.

Hence, WordPress is the easiest way to create an attractive website easily with minimum steps as explained above.

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